IMPACT is adMarketplace's annual, invite-only event for leading brands, agencies, publishers, and platforms to explore search advertising trends and candidly discuss issues shaping the $100 Billion industry.

2019 Participants Include
ken auletta
KEN AULETTA
Keynote Speaker

Ken Auletta is a best-selling author and award winning journalist, widely considered to be one of the most prominent and prescient contemporary media critics. He has authored twelve books, including six national best sellers. Known for his ability to gain access to elusive media figures, Ken has been the "Annals of Communication" columnist for The New Yorker since 1992, and he is a regular contributor for various national newspaper and magazines.

bonin bough
BONIN BOUGH
MC

Bonin Bough is one of the foremost-awarded marketing executives in his field, The host of CNBC's Cleveland Hustles and the author of Txt Me (646) 759-1837. As the Chief Media e-Commerce Officer of Mondelêz International, one of the youngest C-suite execs at a Fortune 50 company, Bough created some of the first marketing programs across Twitter, Facebook, YouTube, Paramount Films, ABC, NBC, FOX and more.

PANELS

AD INDUSTRY LEADERS: CONSUMERS VS. THE DUOPOLY

Consumer and commercial interest in data and privacy is at an all time high. Our panel of industry leaders discuss the future of performance marketing and share how they balance the interests of consumers, shareholders, vendors, and partners.

BRAND POV

Search marketing innovators reveal how they pave the path to purchase while navigating today’s biggest challenges, including brand safety, transparency, diversification, data sharing, and measurement. What are they handling in-house vs. outsourcing? They’ll discuss best practices for an effective and efficient performance marketing program.

DIRECT TO CONSUMER POV

Direct to Consumer is changing the game – if Google and Facebook are the best way to jumpstart their sales, what new channels drive growth? How have the top Direct to Consumer brands bypassed traditional methods – and what have they learned along the way?

AGENCY POV

The role of the agency is evolving: what is the ideal client/agency relationship in performance advertising? How do platform partners fit in? Hear from agency leaders about performance advertising partnerships and what it means for brands and their consumers.

PUBLISHER POV

Forty percent of searches start on publishers’ search boxes. Learn about their role in the performance advertising landscape and how they balance consumer privacy against the needs of a data-hungry digital ecosystem.

PLATFORMS: MEASURING VALUE

Every advertiser has a favorite KPI that reflects an important business outcome. Did the media channel getting credit really drive the result? Learn about incremental lift test methodology and execution from brands at the forefront of measurement.

Ritz-Carlton Half-Moon Bay
1 Miramontes Point Road Half Moon Bay, CA 94019

Holding court on a bluff overlooking the Pacific, and nestled within iconic Half Moon Bay, this secluded, luxury hotel fully embraces the beauty of the Northern California Coast.

Ritz-Carlton Half-Moon Bay
1 Miramontes Point Road Half Moon Bay, CA 94019

Holding court on a bluff overlooking the Pacific, and nestled within iconic Half Moon Bay, this secluded, luxury hotel fully embraces the beauty of the Northern California Coast.